# identity.md

## Organization Overview
- **Company Name:** LUUN™
- **Mission:** LUUN™ provides beautiful, handcrafted Headwear for Sauna, Hot Tub, and Cold Plunge, creating transformative products and experiences that draw strongly on Nordic tradition. The company innovates using new materials, processes, and methods to help create experiences that bring people together.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in Sweden in 2013.
- **Size and Scale:** A leading Scandinavian vendor of handcrafted accessories for Spa and Sauna, with the LUUN Värma being the leading Hot Tub hat in Scandinavia, now available worldwide.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Embraces Nordic tradition, innovation with new materials and methods, and fostering experiences that connect people.
- **Team/About/Leadership/People links:** https://luun.se/pages/company

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in handcrafted accessories for Spa and Sauna, operating as a vendor with products available worldwide, including direct sales through its official site.
- **Location(s) and Geographic Presence:** Founded in Sweden, with a strong presence in Scandinavia and products available globally.
- **Key Partnerships and Affiliations:** Details forthcoming.